Polls are one of the easiest and most effective ways to connect with your audience—and they do more than just boost engagement. With the right questions, polls can also double as valuable market research tools. Whether you’re running a social campaign, webinar, or email campaign, polls let you gather real-time feedback while building stronger relationships.
Here are 15 poll ideas to not only engage your audience but learn more about who they are and what they want.
1) What’s Your Favorite Way to Learn?
Great for understanding how your audience prefers to consume content—so you can deliver more of what works.
Options: Videos, Podcasts, Articles, Webinars
2. What Best Describes Your Role?
Understanding who’s engaging with your content helps tailor your messaging and offerings.
Options: Executive/Owner, Marketing, Operations, Sales, Other
3. Which Social Media Platform Do You Use Most?
This helps you prioritize where to focus your social media efforts and ad spend.
Options: Instagram, LinkedIn, TikTok, Facebook
4. What’s Your Biggest Challenge Right Now?
Valuable market research on customer pain points that can shape future content, services, or product features.
Options: Customize options based on your industry (e.g., generating leads, scaling operations, retaining customers)
5. How Did You Hear About Us?
Simple but crucial for tracking which marketing channels are working.
Options: Social media, Word of mouth, Online search, Advertisement
6. What Type of Content Do You Want More Of?
Let your audience guide your content calendar with their preferences.
Options: Tips & Tricks, Behind-the-scenes, Customer stories, Industry news
7. Coffee, Tea, or Energy Drink?
A fun, low-stakes poll to boost interaction and start conversations.
Options: Coffee, Tea, Energy Drink, Neither
8. Which Feature Do You Use Most?
Provides direct feedback on what your audience finds most valuable in your offering.
Options: Customize with your product or service features
9. What’s Your Budget for [Your Service/Product Category]?
Helpful for qualifying leads and understanding your market’s purchasing power.
Options: <$1,000, $1,000–$5,000, $5,000–$10,000, $10,000+
10. How Often Do You Watch Video Content?
Use this to shape your video strategy—frequency, format, and distribution.
Options: Daily, A few times a week, Rarely, Never
11. Would You Be Interested in a Webinar on [Topic]?
Helps gauge interest before investing in production or scheduling.
Options: Yes, No, Maybe, Depends on the time
12. What’s Your Preferred Contact Method?
Market research meets customer service—understand how your audience wants to hear from you.
Options: Email, Phone, Text, Social DMs
13. Should We Launch This New Product/Feature?
Test new ideas and build buzz while collecting valuable product validation feedback.
Options: Yes, Maybe, Not Interested, Need More Info
14. Dog person or cat person?
A fun, relatable poll that builds repoire.
Options: Dogs, Cats, Couldn’t possibly choose, I like my pets scaly, Pets? No thanks.
15. What Industry Are You In?
Essential for segmenting your audience and tailoring future messaging.
Options: Tech, Healthcare, Finance, Education, Other
Final Thoughts
Polls don’t just drive engagement—they give you insight. When designed with intention, they become a smart, simple form of market research that can influence everything from your product roadmap to your content strategy.
Want to start gathering real-time insights from your audience? Try Digital Joy Engage—an easy-to-use platform that helps you build custom polls, collect valuable feedback, and boost engagement all in one place.
