In a crowded digital space, brands are always looking for fresh, effective ways to engage their audiences, build trust, and deliver value. One powerful tactic? Launching a monthly live webinar or video series.
Live webinars do more than just inform—they create real-time experiences that drive interaction, establish authority, and strengthen customer relationships. A perfect example of this is Broadfield Distributing, Inc., a video production and streaming equipment company that reinvented their weekly Liquid Lunch & Learn webinars using Digital Joy Events and Engage.
Here’s how launching a monthly live webinar can benefit your brand—along with lessons from Broadfield’s success.
1. Control Your Message and Your Audience
When Broadfield first started its webinar series, they hosted on YouTube Live. But they quickly realized the limitations—lack of audience targeting, no control over viewership, and the risk of disclosing sensitive dealer pricing to unintended viewers.
By switching to a branded landing page powered by Digital Joy Events, Broadfield gained full control. They could customize the page, invite only their dealer audience, and speak freely about sales strategies, pricing, and competitive advantages without worrying about public visibility.
Lesson: Hosting your webinars on a branded platform gives you ownership over the viewer experience, data, and conversation.
2. Boost Engagement with Real-Time Interaction
One of the most powerful elements of Broadfield’s new webinar approach was the integration of Digital Joy Engage for live polling and Q&A. These tools helped turn passive viewers into active participants.
In one webinar, a viewer question about a product feature led to a discussion with a vendor guest—and that feedback directly influenced a firmware update before product launch. Talk about impact!
Lesson: Polls and Q&A not only increase engagement but also provide valuable feedback that can shape products, services, and future content.
3. Deliver Consistent Value (Without Being Polished or Perfect)
Webinars don’t need to be big, flashy productions. Broadfield’s weekly shows are casual, specific, and directly tailored to their dealer network. By using a recurring format, they’ve built a predictable, valuable touchpoint with their audience.
Even better, they’re now able to develop content 8 weeks in advance thanks to audience feedback—streamlining their production process.
Lesson: Consistency matters more than perfection. With regular webinars, your brand becomes a reliable resource for knowledge and updates.
4. Repurposeable and On-Demand Content
Let’s face it—not everyone can attend a live webinar. Broadfield solved this by using Digital Joy Events to host on-demand replays on the same custom page. Now, dealers can tune in on their own schedule without missing a thing.
Lesson: Webinars have a long shelf life. Repurpose them as on-demand content to extend their value and reach.
5. Strengthen Relationships with Partners and Clients
A huge win for Broadfield has been how much their vendors love participating. With custom branding, downloadable resources, and the ability to speak directly to engaged viewers, the webinars create a premium experience for both guests and attendees.
Lesson: Monthly webinars aren’t just about your brand—they’re an opportunity to spotlight partners, build loyalty, and create value for everyone in your ecosystem.
Final Thoughts
Launching a monthly live webinar is one of the smartest ways to boost engagement, deliver value, and create consistent connection with your audience. Whether you’re in B2B, education, media, or events, webinars help you stand out in a noisy digital world.
Want to build your own branded, interactive webinar experience?
Try Digital Joy Events and Digital Joy Engage—built to power live events with polling, Q&A, branding, and more.
Just ask Broadfield: the right platform makes all the difference.
