When it comes to new user or new employee onboarding, a good video can do wonders. Onboarding videos are short videos used to welcome users after they’ve signed up for your service, or videos welcoming new employees. In both cases these videos help people get acquainted with your company, help them understand how everything works, and learn what they can accomplish with you.
An effective onboarding video should be a fun experience for the person watching while also being informative. Let’s take a look at how you can create an engaging onboarding video.
Why use an onboarding video?
Simply put, onboarding videos are more engaging that reading through endless blocks of text. When you want to make a good impression on a new employee or a new user, engaging them from the outset is key. No one wants to make their company or product look boring! Video is also a great way to impart important information in a visual, memorable way.
It affects your bottom line, too: studies show that organizations with a strong onboarding process improve new hire retention by 82% and productivity by over 70%.
What are the benefits of using video for onboarding?
Engaging onboarding videos are helpful in several ways. They:
- Boost understanding and retention of content
- Allow you to show off your unique culture or product
- Impart key information
- Can easily be repurposed for other uses such as external marketing
Steps to Creating an Onboarding Video
To create a valuable onboarding video, here are a few steps to follow.
Step 1: Define the goal
Are you welcoming, communicating expectations, showing off your culture, or all of the above? Think about what you want your video to do. There are several different styles and focuses for onboarding videos including:
- Meet the Team/CEO
- Company Policies
- Company Culture
Step 2: Plan the video and write a solid script
Have a copywriter take a crack at narrowing down the most crucial information and conveying it in an easy-to-understand manner.
Step 3: Choose how you want to shoot it
Consider having a professional company help, or if you are doing it yourself, invest in some quality lighting and microphone equipment to help.
Step 4: Edit the video
A professional video editor can make sure you video looks fantastic and include brand elements. Alternatively, there is software that you can use to do it yourself. Make sure to include subtitles for accessibility purposes, and strongly consider adding music.
Step 5: Publish
Host your video on your website or a platform like YouTube or Vimeo that will allow you to play it for new users and new hires easily.
Tips for creating an engaging onboarding video
Here are a few tips and tricks to keep in mind to create a great onboarding video:
Keep it short and sweet
Attention spans are short – think bite size chunks. Break up the video if needed.
Make it fun
Even with “dry” content, you can still show off personality and humor.
Choose a great speaker
An engaging speaker or voiceover can make a big difference. Think about what type of person represents your brand or company best.
Make it visually interesting
In the editing phase, add graphics or transitions or on screen text to make it “pop”.
This is your chance to make a good impression. Include your “why” and inspire them to care.
Tell your story
Who are you? This is your chance to start from the beginning and tell your story to give the viewer a great foundation.
I hope these onboarding video tips were helpful! Digital Joy video production software can help. Explore Digital Joy products here.