7 Tips for Creating an Amazing Event
Webinars are an exceptional way to connect with your audience and position yourself as a thought leader in your industry. They have become increasingly popular over the years, and it makes sense: people flock to webinars as an easy, low-stakes, and often free learning opportunities. And the companies who host them love the exposure.
But nowadays, a “typical” (read: boring) webinar isn’t good enough. Chances are, your competitors are also hosting them – and probably on similar topics.
So how do you stand out in the crowd? Simple: by making your webinar amazing.
Well, maybe not “simple,”…but definitely achievable! We have attended and hosted many webinars over the years, and here are seven tried and true tips for creating amazing webinar content that stands out and makes your brand look awesome.
Choose the Right Topic
The most important part of a great webinar is a great topic. This involves research, thoughtfulness, and above all: getting into the minds of your audience. What’s an issue you can help them solve? What keeps them up at night? The topic needs to be something that helps your audience with a problem or gets them closer to a goal.
Avoid getting too broad, though – a “narrow” topic or an angle will help you get more sign-ups. For instance, let’s say you want to cover digital marketing. Instead of “Digital Marketing Best Practices”, you might choose something more specific like “How to choose the right audience for LinkedIn ads to increase conversions.”
Create a Killer Title
Your title needs to be succinct, explanatory, audience-focused, and hint at the benefit of attending. All in 6 to 13 words. Easy right? Not so much! Any copywriter will tell you that some of the hardest things to write are short headlines and titles.
The point is to spend some time workshopping your title and description. Ask for input from coworkers, friends, or even trusted customers. You have one shot at making an impression and getting your audience to register, and this is it!
Pick the Correct Format
A webinar doesn’t have to be just one speaker doing an educational presentation. If that’s what makes sense, that’s fine! But would you be better served doing a discussion panel? How about an interview with an expert in the field? Or an interactive audience Q&A?
You are not limited to any one format, and it’s worth it to think about how best to convey your information.
Recruit a Dynamic Speaker
We’ve all been subject to mediocre to bad speakers in our lives – the stilted, forgettable, and downright boring. But you’ve probably seen a great speaker too, and you know how electric they can be.
Your speaker doesn’t have to be an award-winning TED talk speaker (although if you can nab one, that would be great!). However, you do want someone engaging, excited about and knowledgeable on the topic, and good at keeping things flowing.
Structure your Content
In general, the structure of a webinar looks something like this:
- Compelling introduction
- Outline the pain points and objectives
- Do the thing
- Close it out/Q&A
Within this structure, there’s a lot of room to play around and include relevant info. But as a rule, keep things as concise as possible. People will stick around for an hour, but if it’s possible to fit the info in 45 minutes or even 30, your audience will appreciate it.
Craft Excellent Slides
A great webinar usually involves visuals. If you do use a slide deck, it needs to look really good. Here are some relevant things to remember when crafting slides:
- Go easy on the text – just enough to call out key points. Think bullets, not paragraphs.
- White space is good. Think simple.
- Make sure it’s all branded. Your logo should be in the corner.
- General rule = 60 seconds of presentation per slide.
- Use high-resolution images and videos.
- Animation can help to accentuate a point but don’t go overboard with the “Fly in, Fly Out” effect.
- Using multiple media formats helps keep things interesting– photos, video clips, live demos, etc.
Get the Audience Involved
Finally, one of the key elements of a great webinar: getting the audience involved. It’s easy to sit behind a screen and be distracted. If you get your viewers involved and engaged early on, they will have a better time and have a better impression of you.
Consider starting with an icebreaker, using an interactive poll, doing an Ask Me Anything (AMA) segment in the chat, live quizzes, a game show segment…these are all great ways to get your audience buzzing.
Ready to start creating excellent webinar content? We hope these seven tips were helpful in your journey to making your next webinar valuable, visually sharp, and highly interactive. Explore how Digital Joy audience engagement tools can improve your presentations here.