In 2023, there are 8 billion video views on Facebook – daily. That’s more views, per day, than there are humans on earth!
Social media is a powerful tool for businesses to connect with audiences. And when it comes to capturing the attention of your followers, nothing beats video content. Whether it’s a funny skit, a product demo, or a behind-the-scenes look at your company, social video content has the power to engage, entertain, and convert viewers into loyal customers. But creating killer social video content is easier said than done. With so many platforms, formats, and trends to keep up with, it can be overwhelming to know where to start.
That’s why we’ve created this guide to help you navigate the world of social video content. It will help you tackle social video from planning and creating content to distributing your videos and measuring the impact.
1. Decide what you want your videos to achieve
Before you start creating social video content, it’s essential to decide what you want your videos to achieve. Do you want to increase brand awareness, reward loyalty, drive entries to a contest, or generate leads and sales? Once you know what you want to achieve, you can create videos that are tailored to meet your objectives. For instance, if you want to increase brand awareness, you could create videos that showcase your brand story, company culture, and products or services. Similarly, if you want to generate leads, you could create videos that offer value to your audience, such as how-to videos, tutorials, or product demos. By defining your goals, you can create videos that speak directly to your target audience and achieve the desired results.
2. Competitor research
One of the best ways to create killer social video content is by doing competitor research. Look at what your competitors are doing and see what works and what doesn’t. Analyze their videos, engagement metrics, and the type of content they’re creating. This will give you a better understanding of your target audience and what they’re looking for. Additionally, you can also identify gaps in the market that your videos could fill. By doing competitor research, you can create video content that’s unique, relevant, and engaging.
3. Get creative with video content
Once you’ve identified your goals and done competitor research, it’s time to get creative with your video content. Social video content should be engaging, entertaining, and informative. It should capture the attention of your audience and hold it until the end. There are several types of video content that you can create, such as product demos, how-to videos, behind-the-scenes footage, and customer testimonials. You could also create videos that showcase your company culture, such as team outings, charity events, or office tours. The key is to create video content that aligns with your brand values and resonates with your audience.
4. Keep it short and sweet
In today’s fast-paced world, attention spans are shorter than ever. That’s why it’s crucial to keep your social video content short and sweet. Studies show that videos that are less than 2 minutes long have the highest engagement rates. Keep your videos concise, informative, and to the point. Use visual aids such as infographics, animations, and text to communicate your message effectively. Additionally, you could also create a series of shorter videos on a particular topic rather than one long video. This way, you keep your audience engaged and leave them wanting more. 5.
5. Equipment and software needed for creating social video content
Creating social video content doesn’t have to be expensive. You don’t need a professional camera crew or high-end equipment. However, you do need some basic equipment and software to create high-quality videos. You’ll need a camera, a tripod, and a microphone. You could use your smartphone camera to shoot videos, or you could invest in a camera. Additionally, you’ll need video editing software to edit your videos – like Digital Joy Studio.
6. Shooting and editing social video content
Once you have your equipment and software in place, it’s time to start shooting and editing your social video content. When shooting, make sure you have good lighting and sound quality. Use a tripod to keep your camera steady and avoid shaky footage. When editing, keep your videos concise, informative, and engaging. Use text overlays, annotations, and animations to make your videos more visually appealing. Additionally, use music and sound effects to enhance your videos. However, make sure you have the necessary licenses to use copyrighted material.
7. Make a tutorial content library
One of the most effective types of social video content is tutorials. Tutorials are informative, engaging, and offer value to your audience. By creating a tutorial content library, you can provide your audience with a wealth of information on your products or services. This will not only help your audience but also position you as an industry expert. Additionally, tutorial videos have a longer shelf life than other types of videos. They can be reused, repurposed, and updated to keep them relevant.
8. Best practices for promoting your social video content
Creating killer social video content is only half the battle. You also need to promote your videos to get the desired results. Here are some best practices for promoting your social video content:
- Share your videos on all your social media platforms.
- Use relevant hashtags to increase visibility.
- Embed your videos on your website and blog.
- Send email newsletters to your subscribers with links to your videos.
- Run social media ads to increase reach and engagement.
- Collaborate with influencers to reach a wider audience.
9. Include subtitles and captioning
Captioning and subtitles are important! Adding subtitles to your videos will help non-native speakers and hearing-challenged users to easily consume your content, and also help your video reach people even with the sound off.
10. Metrics for measuring the success of your social video content
To determine the effectiveness of your social video content, you need to measure the right metrics. Here are some metrics you should track:
- Views: The number of times your video has been viewed.
- Engagement: The number of likes, comments, and shares your video has received.
- Conversion rate: The number of people who took the desired action after watching your video.
- Retention rate: The percentage of your video that viewers watched.
- Click-through rate: The number of people who clicked on the call-to-action in your video.
Creating killer social video content is an art that takes time, effort, and creativity. By following the tips and guidelines in this guide, you can create videos that stand out and make an impact. With the right approach and mindset, you can create social video content that engages, entertains, and converts your audience into loyal customers.